PRESS RELEASE - 4th February 2010
What Katie Did - SS10
It's hard to imagine a more glamorous start to the new decade! Faux vintage lingerie designers What Katie Did, have just released their new ranges for Spring/Summer 2010. The new collection does see the return of some perennial favourites, such as the stunning, satin Maitresse range that first launched their signature bullet bra; but it also introduces some brand-new styles. The Hollywood range is the result of innumerable requests from customers for authentically vintage-style loungewear, and the black satin and cream lace trim of the resulting sophisticated gown and slip has been used to create a matching lingerie set. The Hollywood bra is the newest addition to the design house's bra wardrobe – this time it's a flattering plunge style with seamed cups for real vintage flair.
The delicate Sarah lingerie range features a classic bullet bra, gently shaping knickers, a suspender belt and a rather more seriously cinching waspie, all constructed from beautiful, pale pink lace and powermesh. It's named after showgirl extraordinaire, and What Katie Did sales assistant, Slinky Sparkles. Just like its namesake, Sarah is as sweet as it is sassy!
Another burlesque diva provided the inspiration for the Tempest – the busty Ms Storm would look even more ravishing than usual in this new overbust corset's curvy cups and laced hips. Completing the new corset additions are the Cabaret styles, which are constructed from scandalously sheer fabric, with satin overboning and beautiful ribbon backlacing. Surprisingly hard-wearing, these corsets are real special occasion indulgences – perfect for spring brides and striptease artistes who want to shine even brighter in the limelight!
As the temperatures (hopefully) soar this summer, What Katie Did's new swimsuit range is sure to cause a stir at the British seaside. With all the flattering fit and retro charm of their 1940s and 50s counterparts, these bathing beauties are constructed from the finest quality Italian fabric, making them as equally suitable for salt water and chlorine as they are for lounging elegantly by the poolside.
With What Katie Did's latest collection, there's now no excuse not to be pinup perfect from dawn till dusk, and from the bedroom to the beach!
Note to editors:
Faux vintage lingerie and hosiery designers What Katie Did are pleased to announce the launch of their Spring Summer 2010 collection. As well as some new fabrics for old favourite styles, there are brand-new ranges in the forms of pink lacy Sarah lingerie, fabulous vintage style swimsuits, a new overbust corset called Tempest and a range of scandalously sheer Cabaret corsets; plus the black satin Hollywood loungewear and lingerie. Everything in the collection will be available for purchase from www.whatkatiedid.com or from the flagship boutique in Portobello Road.
For more information and images please contact katie@whatkatiedid.com, or call Katie on: +44 (0) 845 430 8743.
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