PRESS RELEASE - 11th December 2009
Art Decadence
Once in a while, something special comes along that has truly timeless appeal, and Art Deco design has rarely been out of style since its inception in the mid 1920s. Inspired by an original 1930s bra from her extensive personal collection, What Katie Did's designer Katie Halford, has just announced her latest creation, which is based on the classic design movement. The black Deco set comprises a pair of opaque, high-waisted knickers, a new shorter version of What Katie Did's incredibly popular Glamour waist cincher and a beautifully designed balconette bra. This latest addition to the faux vintage lingerie brand's line has taken the clean, geometric lines of Art Deco and adapted it to suit the comfort requirements of the 21st Century wearer; whether you're blessed with vintage curves, or a more streamlined Jazz Age-appropriate figure!
You could say that actually it's Lady Gaga's influence that made Katie decide to bring out a pair of deep, retro knickers that can double as outerwear, because she's been single-handedly pioneering that daring look for a while now. And many of Katie's customers are just as daring, but perhaps not so much as to wear a pair of her sheer sided Maitresse knickers on a night out! The Deco knickers have the same sleek cut, holding you in in all the right places; but as they're opaque, you can really wear them wherever you dare!
The new, narrower waist cincher features detachable suspenders and has a shaping band inspired by a 19th Century corset. It's lined with What Katie Did's trademark powermesh and is perfect for aiding and abetting your most dangerous curves. Just like the knickers, this naughty little piece of shapewear can be worn over or under your clothes... depending on the level of statement you'd like to make! We of course encourage you to think like the Bright Young Things you are, and throw caution to the wind...
The piece-de-resistance of this set is the bra, which is a supportive and shapely balconette style featuring that most classical of Deco motifs – the geometric sunburst – decorating the bottom half of the cups. It's the perfect fusion of dramatic vintage detailing with modern comfort and design, and comes in a range of sizes, suiting everyone from flapper to fulsome. The Deco range is going to be launched in mid-January 2010, just in time for Art Deco devotees and lingerie-lovers alike to enjoy a very vintage-chic Valentine's day.
Notes to editors:
What Katie Did have announced that the latest style to join their luxurious, faux vintage lingerie collection will be the Deco set. It comprises their first totally opaque retro knickers, a shorter version of the Glamour waist cincher and a thoroughly Art Deco influenced balconette bra. Underwear-as-outerwear is gaining in popularity at the moment, due to stars like Dita von Teese and Lady Gaga, and What Katie Did's elegant creations are simply perfect for showing off your vintage diva credentials. Deco launches online at whatkatiedid.com and in-store at the Portobello Road Boutique in mid-January 2010.
Contact:
For more information about the Deco lingerie set or What Katie Did in general, please contact katie@whatkatiedid.com, or call +44 (0) 845 430 8743.
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