A sneak preview of our SS13 faux vintage swimwear

24 Aug 2012 11:48
Categories: WKD Latest Product News Comments: 4 comments
Tags: Vintage swimsuit

Continuing with the factory theme - here's a little preview of what I worked on during my last visit. I always keep a scrapbook and sketchbook for anything which might be of interest. You never knwo where inspiration will come from, and sometimes I don't work it out until after the product's been released! The picture of the vintage bikini is something that I've wanted to work with for a couple of years but I wasn't sure exactly what I wanted to do with it.

After working on our current SS12 swimwear I wanted to continue with the contrast fabrics and came up with the idea of adapting the bows from last year's Black Tie Swimsuits to make a peephole bikini which were very popular in the 1950s. This was our first attempt and I'm afraid I can't show you finished product at this point but it gives you an idea of how it turned out.

Swimwear has always been very difficult for us as in India, where we manufacture, people don't swim. This means that swimwear fabric has to be imported. We use fabric by an Italian company which is one of the best on the market. All the fabric is tested against chlorine, salt water and UV rays and is designed for serious swimming. However, it comes at a serious price, and the price of our swimwear has always been something we've had concerns about. One of our goals this year was to find a cheaper supplier. We did have a meeting with a Chinese supplier whilst at the factory but he said that he didn't advise different colours were put together as they would run! Wholesale manager Richard spent a lot of his time at Mode City lingerie trade show in Paris last month looking at numerous swimwear fabric suppliers and couldn't find any cheap fabric that he'd be happy working with. 

So there you have it: whilst we'd like to make our swimwear a little cheaper we would have to compromise on quality and that's really something we're not happy doing.

Comments

I'm more than happy to pay for quality fabric....I've never been able to buy your swimsuits because it doesn't support my FF cup! Would love some vintage swimwear that flatters and supports my chest!

Riennnnnnn, 04 Sep 2012

I think it is worth paying for the quality , though I have been temted to ge the cheaper and regreted it later. Good swimwear shows and it compliment the wearer, and you can feel better wearing the better quality ite , less exposed !
I recently bought 2 swimsuits for a friend ,( sadly not WKD) but after a 1 week holiday the cheaper one had stretched and the fabric was starting to 'bobble' while the expensive one was in good condition.

Having swimwear fabric which runs !!

Hair 38, 02 Sep 2012

I think for swimwear in particular good quality fabric that retains it's shape is important, especially for curvy girls. I've had so many compliments about my sailor bikini and have just purchased this season's swimsuit as a treat. With swimwear I think either super cheap or high quality is the way forward. I've bought both but would be unlikely to buy something in the middle that I wasn't sure would last so I think WKD have the right of it - I know your swimwear will be gorgeous and last :)

Chlo_Chlo, 26 Aug 2012

That's the good way to think - quality is the most important factor! I buy WKD lingerie because I know I'm going to receive well made items.

theprovocateur, 24 Aug 2012

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